Strategy informs every marketing decision. B2B requires very specific strategies, and learning the intricacies of your ecosystem and audience sets the stage for successful campaigns. The strategy you develop will help inform every aspect of marketing, from websites to tradeshows to advertising.
A thorough discovery process is the beginning of a beautiful friendship between an agency and a company. This is more than just reviewing your current marketing plan. We read all of your materials, and then we read as much as we can from your competitors, too. We get to know your company and the other companies in your market space. We also talk to your customers to analyze your strengths and weaknesses, and most importantly to understand what your audiences need to know. It’s a thorough process intended to make sure every little detail is right: we want your marketing efforts to deliver the right messages, to the right people, in the right ways.
What do your target audiences already know, and what do they need to know? What are their pain points, and how does your company solve them? Consistent messaging that addresses these nuances is what will ultimately set you apart from the rest. We run through exercises with you to figure out what your audiences need to know about your company. Then we’ll carefully craft language so that you are always consistent and on message. Once this messaging exercise is complete you can apply it to everything from your website to your product descriptions.
You and your team are smart, but sometimes you need a helping hand. Our consultations range from creating marketing communication plans and campaign strategies to technology plans and ongoing strategic consultation. We’ll sit down with you (and your third party vendors if need be) to help you plan for success in the long run and not just on a specific project. In the end, you’ll have a sustainable marketing strategy for you and your team moving forward.
Strategic Marketing Plans
Great marketing should build on long-term strategy. You may need a website or a campaign immediately, but those efforts should always be part of a bigger plan. Our goal in strategic planning is to work together to lay out a year or more of milestones, business goals and marketing initiatives. Then you can be proactive, not reactive, in your efforts.
Within your strategic marketing plan, you might want to introduce new products, target an additional market or make a big announcement. That is where campaigns come into play. Crafting a way to make a splash takes careful planning and research. Not only do we need to decide the message itself, but also the channels in which you will introduce everything. Ultimately, a well-executed campaign will create buzz around your exciting news or product.
Your brand is everything, and a well-executed brand takes careful consideration. Over the years we have launched countless brands and built a process to make sure yours is noticed. With strategic messaging and killer creative, at the end of the day you’ll know that your brand is accurately representing you.
Search Engine Optimization (SEO) is a science and an art. It combines technical fixes (like optimizing code to boost performance) with more subtle content changes. Search engines constantly update their algorithms, so following SEO best practices takes upkeep. By auditing your organic health we can develop a plan for you to jumpstart your organic presence. We’re also here for SEO management on a monthly basis.
Search Engine Marketing is another world that relies on algorithms and industry knowledge. We’ll take a look at your Google ads to your social advertising, and we’ll make sure to understand your specific business goals. From there we’ll make a list of recommendations. The end game of the audit is to align your keyword biddings and online strategies to make sure you get the most of every dollar you spend.