Portfolio  | Penn State artsUP

Penn State students, faculty, staff, community members and their families were encouraged to discover the arts through performances and hands-on activities at Penn State artsUP. The festival took place on a sunny afternoon on campus, but we crafted our materials to fit into a much larger picture: repositioning Penn State’s arts district as a cultural hub with opportunities for exploration and entertainment for the entire Centre region.

Services Provided: Brand, Campaigns, Events, Print Collateral

Logo Credit: artsUP identity created by Emily Burns

Penn State artsUP t-shirt

Penn State artsUP Posters

Penn State artsUP Posters

“artsUP started as a big idea that, prior to our collaboration with the Rowland Creative team, looked like an insurmountable task. Their thoughtful approach and communication helped us see pretty quickly that what we were going for really was attainable. With that established, we turned them loose on creating the look and feel of artsUP, which turned out to be playful and vibrant, clean and classy all at the same time. We couldn’t have asked for a better partnership in this venture. ”

Joyce Hoffman
Director, Alumni Relations & Communications
College of Arts and Architecture at Penn State

Penn State artsUP Posters

Penn State artsUP Posters

Penn State artsUP

Penn State artsUP Window Graphics

Penn State artsUP Flags

Penn State artsUP Create and Share Cards

Penn State artsUP Create and Share Cards

Penn State artsUP

Penn State artsUP Banners

Penn State artsUP Flags

Penn State artsUP Coasters

Awards & Recognition

2016 [CP]2 Bracket Award: Poster Series (Best in Show)
2016 [CP]2 Bracket Award: Experiential Event