Outreach is the culmination of strategy and creative work. Your message needs to be delivered, but it needs to be the correct medium and it needs to reach the right people. Specific targeting needs to take place from search engine optimization to the printed materials. The end result is your company winding up in front of the right people, and we will help you get there.
Search Engine Optimization
Optimizing your website for search engines is crucial for any company. Consumers conduct billions of searches every day. Search algorithms are evolving regularly, meaning that your website’s ranking isn’t guaranteed. This means, at the very minimum, that you should optimize your site. Ongoing management is ideal. In fact, it’s likely that you landed on this website from a search engine. Don’t you want the same for your site?
SEM & PPC Mangement
SEO leads to organic search results, but SEM and PPC management involve paying to target ads. Crafting a PPC campaign needs to factor in channel selection, messaging development, landing page optimization and ad design. Not to mention utilizing the right tools, such as retargeting and remarketing, at the right time. From Google Ads to LinkedIn advertising, there are many different avenues to explore. And all things combined, a well-executed PPC campaign is about as close to magic as you are going to get in the digital world.
Diving deep into website data is a daunting task. There is so much information at your fingertips that it’s easy to get overwhelmed instead of finding actionable answers. And data isn’t valuable unless you look at it and benchmark against it. Our consultations will help weed through the clutter. We’ll work together to define the goals of your website and the metrics that support those goals. Dashboards and reports will keep you in the loop, and we can set those up for you to view and share the magic with your team.
Often, it’s assumed that the hardest part of running a business is getting new customers. But sometimes, retaining and engaging current clients can be just as difficult. With digital tools, re-engagement can be easier than ever. One of the quickest ways to re-engage is through email marketing. Whether through automating email campaigns or creating engaging email templates, a revamped campaign has the possibility to bring back some of those familiar faces you may be missing–and, of course, to court new business.
SEM campaigns are extremely powerful, but sometimes it may make sense to advertise in other digital spaces. This might be in the form of buying impressions in a very specific part of the internet or on an industry website. (One of the reasons why Strategy is so important is because that’s where we can pinpoint places where your clients share information or hang out.) This impression-based buying model, if done correctly, gets your name in front of the right people in large volumes.
Crafting a strategic marketing plan is only half the battle. Sometimes you need a helping hand with implementation. With years of industry experience, we will help you execute your plan. Whether this is helping with content creation or identifying appropriate marketing channels, we will be with you every step of the way.