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5 Actionable Insights to Take Away from Analytics
Analytics can be one of the most exciting things about a website. Seeing who visits your site and where they are from, behavior flow charts, conversion paths, the list goes on and on! Analytics is as much of a rabbit hole as it is an asset. Upon logging in you can get lost in a …read more
Work You Can Feel Good About
Close to two years ago we started a new client relationship. This particular relationship was different. While we always do work we feel good about, this was work we could really feel good about. Discovery Space is a children’s non-profit science center based in State College, serving the larger Central Pennsylvania region. They were established …read more
What Does a Digital Marketing Strategist Do?
As a Digital Marketing Strategist, I often face the challenge of explaining my job to family members and friends. Often times when I do this I am met with glassy stares. The fact that I geek out about this stuff is probably part of it. You know how it goes. Sometimes you get carried away …read more
Thank You
Wow, what a year! (Yes, we do realize it is May.) Our calendar for Central Pennsylvania Creative Professionals [CP]2 doesn’t run January-December when it comes to their annual Bracket Awards. So for us, we got to celebrate like it’s New Years in June, and yes, it was better than Christmas in July. The Bracket Awards are …read more