Results: Doing, Thinking
What The Font?!
In our daily lives there are so many things that we don’t put any thought into. We see something and accept it as is. We don’t think about what decisions contributed to the solution before our eyes. Look at the bottom of your shoes. No, really, actually look at them. If you are comfortable with …read more
What is Web Design?
Web design is some of our favorite work. Almost every organization needs a website, and it’s a crucially important part of your marketing presence. Having an outstanding website is often times a credibility check for your company, you can read our thoughts about it here. But it’s not often that we get to talk about …read more
Keep Your Virtual Home In Order
At my first job a trainer said “If you own a business, your website is your house.” That really stuck with me. Your website is where your business lives. You get to show off what you are all about and even brag a little bit about how great you are. If a visitor shows up, …read more
So You Want To Write SEO Friendly Content
We write—and help our clients write—a lot of web content. Often, at some point, they ask us “how much attention should I pay to Search Engine Optimization (SEO) while writing my content”? The answer is deceptively simple. If you write strong content with your end user in mind, the SEO will fall into place. Huge, …read more
Our Worst Client Ever
We’ve all had bad clients (or bad projects). It comes with the territory. But what makes them bad? Can you define the characteristics? While lots has been written on the topic, we thought we’d share a recent experience that brought it all home for our agency. This particular client: Didn’t define a budget Can’t commit …read more
Here’s Where We Draw the Line: How Illustration Can Help Market Technical B2B Products
Sometimes it seems like B2B marketing is all about contradictions. When we’re providing messaging and marketing for technology companies, we want to: Give it personality, but be serious. Explain it correctly, but make it easy to understand. Show it accurately, but make it visually engaging. Frequently, we find the solution to these contradictions in …read more
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