Results: Doing

Develop Great Content

What You Need to Develop Great Content

Dana Ray | Doing | May 9, 2017

This is the second part in our series on Content Marketing. Check out Part 1 here. Our job is not to create content. Our job is to change the world of the people who consume it. – Andrea Fryrear We’ve talked about why content marketing is totally worth the investment. But writing content for content’s …read more

Happy Valley LaunchBox

A New Web Presence for Happy Valley LaunchBox

Dana Ray | Doing | April 20, 2017

Happy Valley LaunchBox is a no-cost business accelerator program with co-working space for local entrepreneurial teams with a scalable business concept. It’s the flagship seed center among the Invent Penn State initiative that spans the Penn State Commonwealth campuses. When we first began working with LaunchBox, we developed a logo that captured the out-of-the-box thinking and …read more

Brand Health

How to Know if Your Brand is Healthy

Dana Ray | Doing | April 5, 2017

“But what do they really think about us?” It’s a question we’ve all asked. We can’t afford to not know what they think about us, whether “they” is a client, customer, vendor, etc. Here’s the other thing we all know: it’s hard to get real feedback from your people. It’s easy to get a read …read more

Rand Fishkin

How to Be Friends with Your SEO Strategy

Dana Ray | Doing | January 23, 2017

It’s easy to think of SEO—search engine optimization, for the uninitiated—as this dispassionate, impersonal set of variables out in the world as ruthless and unfeeling as natural forces. It’s a game to play and win. It’s about playing it so well that resources better than yours, still won’t make it to the top of the …read more

All In at Penn State

Rowland is All In

Sydney Katona | Doing, Thinking | December 6, 2016

Universities across the country are working to create more diverse and inclusive campuses ­– and so is Penn State. We were thrilled when the Office of Strategic Communications approached us about developing the brand for “All In”, the university’s diversity and inclusion initiative, but knew we faced some challenges. Before we could begin crafting visuals, …read more

Invent Penn State

The Ingenious Power of Partnership

Dana Ray | Doing | October 18, 2016

Invent Penn State was a new and critical initiative. Penn State President, Eric Barron, put time and money behind an effort to bring innovation and economic opportunities across the Commonwealth, impacting ecosystems from student entrepreneurship to industry partnerships. They needed a visual identity and web presence that served many distinct audiences from industry executives to research professors …read more

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