Sometimes it seems like B2B marketing is all about contradictions. When we’re providing messaging and marketing for technology companies, we want to: Give it personality, but be serious. Explain it correctly, but make it easy to understand. Show it accurately, but make it visually engaging. Frequently, we find the solution to these contradictions in …read more
I’m standing at my desk as I type this post. When I’m done, Jeff will review it from the comfort of his chair. We get along well here at Rowland Creative, but there’s an ongoing argument about whether standing desks are beneficial or just trendy. Being scientifically minded (and each determined to win the argument) …read more
Saying that web design has changed a lot in the past 10 years is an understatement. With the advent of smartphones, tablets and smart watches – and the battle for users’ attention spans – designing the perfect site for your company or product has new challenges. One design principle that tackles some of these challenges …read more
We’re so pleased to welcome Rebecca Wilson Lundin to the Rowland team of Thinkers/Doers. Rebecca joins the Thinker/Doer ranks with extensive experience in project management, strategy and a bunch of other interesting things. (And she has expertise in balloon management, which is something we’re always looking for.) You can get to know her with the quick interview …read more
In my inbox last month, I was delighted to find an email with this subject line “Content Marketers: Your WHAT Doesn’t Matter if Your WHY Is Lacking.” It was part of a regular newsletter I get from the Content Marketing Institute, who are the folks behind some of the best marketing content out there. And …read more
Your B2B company’s brand is important. Before a prospect gets to know your great product or service or your talented sales team, they’ll see your logo and visual identity. Your brand speaks for you without saying a word. You want your brand to shout good things to the rooftops. “Sure, we don’t love our logo. …read more
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