Long-Scroll Websites

Why Amazing Long-Scroll Websites Drive B2B Success

Sydney Katona | Doing | August 22, 2017

Saying that web design has changed a lot in the past 10 years is an understatement. With the advent of smartphones, tablets and smart watches – and the battle for users’ attention spans – designing the perfect site for your company or product has new challenges. One design principle that tackles some of these challenges …read more

Rebecca Wilson Lundin

Welcoming Rebecca Wilson Lundin to the Thinker/Doer Team

Sydney Katona | Culture | August 16, 2017

We’re so pleased to welcome Rebecca Wilson Lundin to the Rowland team of Thinkers/Doers. Rebecca joins the Thinker/Doer ranks with extensive experience in project management, strategy and a bunch of other interesting things. (And she has expertise in balloon management, which is something we’re always looking for.) You can get to know her with the quick interview …read more

Use Your Why

Why The “Why” Is So Important In Marketing

Dana Ray | Thinking | August 8, 2017

In my inbox last month, I was delighted to find an email with this subject line “Content Marketers: Your WHAT Doesn’t Matter if Your WHY Is Lacking.” It was part of a regular newsletter I get from the Content Marketing Institute, who are the folks behind some of the best marketing content out there. And …read more

When is the right time to rebrand

When is the Right Time for a Rebrand

Sydney Katona | Thinking | July 19, 2017

Your B2B company’s brand is important. Before a prospect gets to know your great product or service or your talented sales team, they’ll see your logo and visual identity. Your brand speaks for you without saying a word. You want your brand to shout good things to the rooftops. “Sure, we don’t love our logo. …read more

High Complexity

No Fear Marketing For High Complexity Products

Sydney Katona | Thinking | June 26, 2017

It can be hard to think simplicity when you’re marketing a highly-engineered communications subsystem for the US military or software that improves the process of process improvement. These types of products have tons of key features. They also have super-niched buyers and are usually offered with customizable options for each customer. Among other factors, this …read more

Branded Content

Branded Content for the B2B Marketer

Dana Ray | Thinking | June 15, 2017

In case you missed our last post, my colleague Sydney Katona and I got the chance to attend the Inbounder Conference in NYC at the Microsoft Center. It was a packed day of speakers who are at the forefront of the best marketing thinkers and developers. But one speaker stood out to us both: Melanie …read more

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