Emily Whitehead Foundation Gala group Photo

Designing a Better Story for Children with Cancer

rowlandcreative | Doing | November 1, 2017

After six-year-old Emily Whitehead survived acute lymphoblastic leukemia thanks to a revolutionary new therapy, her family began the Emily Whitehead Foundation. The Foundation’s mission is to raise awareness and funding for innovative childhood cancer treatments, such as immunotherapy, that will improve survival rates and quality of life. For the past few years, we here at …read more

Custom Illustration

Here’s Where We Draw the Line: How Illustration Can Help Market Technical B2B Products

rowlandcreative | Thinking | October 5, 2017

Sometimes it seems like B2B marketing is all about contradictions. When we’re providing messaging and marketing for technology companies, we want to: Give it personality, but be serious. Explain it correctly, but make it easy to understand. Show it accurately, but make it visually engaging.   Frequently, we find the solution to these contradictions in …read more

Standing Desk

Sitting Down on the Job

rowlandcreative | Culture | September 25, 2017

I’m standing at my desk as I type this post. When I’m done, Jeff will review it from the comfort of his chair. We get along well here at Rowland Creative, but there’s an ongoing argument about whether standing desks are beneficial or just trendy. Being scientifically minded (and each determined to win the argument) …read more

Long-Scroll Websites

Why Amazing Long-Scroll Websites Drive B2B Success

rowlandcreative | Doing | August 22, 2017

Saying that web design has changed a lot in the past 10 years is an understatement. With the advent of smartphones, tablets and smart watches – and the battle for users’ attention spans – designing the perfect site for your company or product has new challenges. One design principle that tackles some of these challenges …read more

Rebecca Wilson Lundin

Welcoming Rebecca Wilson Lundin to the Thinker/Doer Team

rowlandcreative | Culture | August 16, 2017

We’re so pleased to welcome Rebecca Wilson Lundin to the Rowland team of Thinkers/Doers. Rebecca joins the Thinker/Doer ranks with extensive experience in project management, strategy and a bunch of other interesting things. (And she has expertise in balloon management, which is something we’re always looking for.) You can get to know her with the quick interview …read more

Use Your Why

Why The “Why” Is So Important In Marketing

rowlandcreative | Thinking | August 8, 2017

In my inbox last month, I was delighted to find an email with this subject line “Content Marketers: Your WHAT Doesn’t Matter if Your WHY Is Lacking.” It was part of a regular newsletter I get from the Content Marketing Institute, who are the folks behind some of the best marketing content out there. And …read more

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