Analytics can be one of the most exciting things about a website. Seeing who visits your site and where they are from, behavior flow charts, conversion paths, the list goes on and on! Analytics is as much of a rabbit hole as it is an asset. Upon logging in you can get lost in a …read more
Choosing a hosting scenario is more complicated than ever. At the end of the day, any hosting provider will get your website online, so what’s the difference? The truth is that choosing a hosting provider has implications that go beyond whether or not the website is online. Hosting directly affects how your site is served, …read more
No, this is not a post nagging you about your holiday card (although if you do want to read that, we do have some suggestions on holiday planning. This post is a celebration! We are happy to announce that the award season for marketing and creative is underway and we have heard back some results. Creative …read more
Close to two years ago we started a new client relationship. This particular relationship was different. While we always do work we feel good about, this was work we could really feel good about. Discovery Space is a children’s non-profit science center based in State College, serving the larger Central Pennsylvania region. They were established …read more
As a Digital Marketing Strategist, I often face the challenge of explaining my job to family members and friends. Often times when I do this I am met with glassy stares. The fact that I geek out about this stuff is probably part of it. You know how it goes. Sometimes you get carried away …read more
In our daily lives there are so many things that we don’t put any thought into. We see something and accept it as is. We don’t think about what decisions contributed to the solution before our eyes. Look at the bottom of your shoes. No, really, actually look at them. If you are comfortable with …read more
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