Discovery

Let’s dive deep.

The discovery process is the backbone to all of our work. Before starting a project, we take time to understand who you are and who you’re talking to. First we discover. Then we think. Only after that, we do.

Don’t know what your business needs? We can get you on the path towards establishing a solid, eloquent brand that speaks to both who you are and what your customers need.

Stategy
Getting to the point.

Defining clear marketing strategy puts the intel we acquired during the discovery process to work. After understanding who your audience is and how to address their specific needs, we create a detailed MarCom plan that will catch their attention and convert them to customers.

Brand

Your company is (or will be) a leader in your industry. Your brand should reflect that.

Our approach to branding goes beyond just designing a killer logo. We help you establish messaging that cuts through all the noise in your industry, with clear language directed towards your target audience. Whether you’re looking to completely redefine your brand or simply make refinements, we’ll bring you a variety of ideas that embody your business and your customer’s needs.

Example: Mammoth Restoration & Construction

Visual Identity
Present a unified, consistent image to the market.

Visual identity takes the logo one step further. From colors to common design elements to typography, we design and execute a visual identity for your brand that provides consistency, clarity, and a lot of style. We’ll elevate your company’s appearance to match its potential.

Example: Videon

Web
Putting those endless online resources to use.

We create sleek and sturdy websites that put a face to your business and quickly direct your customers to the information they need. Plus, built-in responsive design ensures that your site looks great on any size screen, from mobile to desktop.

We work in a variety of different formats and platforms. If you’re in need of a landing page, website, or a web-based application, we’ll create a user experience and user interface to grow your digital footprint.

Example: HigherEdJobs

Campaigns
Time to spread the word.

When you have a major initiative or program ready to launch, you want to do it right. Whether you already have a name and tactics and need assistance with execution or you’re starting from scratch, we can help. We take a holistic view of your campaign goals and deliver creative that resonates with your audience. If possible, we always prefer to do some level of discovery prior to the campaign to ensure that we’re delivering what works.

Example: Drucker Diagnostics

Video
Tell your story a different way.

Video is an effective tool to quickly and simply explain your products or services to your customer. We use animation and live-action footage to clarify complicated systems and generate interest around your products or services. Motion video creates consumer-friendly, sharable content that resonates with today’s online market.

Events
Your brand: live and in person.

If you have an important event coming up, you need your business to stand out. Event design means considering every possibility when promoting your brand. Our ideas focus on drawing in and delighting your audience. Banners, posters, tents, window vinyl, t-shirts – we’ll develop a plan and produce deliverables to suit your unique needs.

Example: Penn State artsUp

Print
Put your ideas on paper.

No matter how many digital tactics you employ, tangible printed materials still have appeal. We’ve had a long-term relationship with typography, photography, and illustration. We love to combine all three to create unique and effective print pieces to support your marketing. We’ll communicate with the printer and manage production, saving you time and ensuring the end product is something your customers will save.

Example: Centre Foundation