Minitab’s Companion software is designed to solve complexity. The leading provider of statistical software needed to introduce this new process implementation product in a clear and visually engaging way. We used our signature motion graphics style to create videos that triumphantly announced the product to the world.
Once the first video was complete, we developed an internal video to onboard new users of the platform. It leveraged the style of the previous video while adding in-depth looks into product functionality.