Invent Penn State is a Commonwealth-wide initiative to spur economic development, job creation, and student career success. Grounded in comprehensive discovery work, we designed a website and accompanying materials for the Invent Penn State initiative. The new web presence focused on the initiative’s many audiences in an effective and clear way. The Resource Navigator feature was the first of its kind in this academic space. See more at invent.psu.edu.
Scope of Work
Website design, logo and color palette refinement, display materials, brochures, ads, and business suite.
Invent Penn State faced a challenge to represent innovation resources across the Commonwealth. We created a Resource Navigator that featured valuable services and locations. Resources were sorted by filters based on persona characteristics that we identified during our discovery work.