HigherEdJobs had the market cornered when they launched their online academic job posting service in 1996. It started with three university employees who felt there had to be an easier way to search and apply for jobs in academia. And HigherEdJobs was born. Online job searching was revolutionary in a world where academics searched the printed classifieds for job leads in conference booklets. HigherEdJobs was the best tool in the market.
But markets sometimes shift. The management team realized it was time to pivot when online competitors began to gain traction. They needed to act before they lost ground. Plus, the Internet had grown up since they launched. HigherEdJobs needed an updated look and feel that reflected the quality of their services.
Rowland’s partnership with HigherEdJobs started with a simple brochure update. Soon after, we quickly engaged the real challenge: transforming the look and feel of a website with multiple user-interfaces.
Our team was excited to go deep into user experience in a way a lot of sites don’t require. For HigherEdJobs, this was critical as the site was their product. “Rowland Creative played a key role in our recent re-brand, including — and most importantly — a major redesign of our website,” President John Ikenberry said. “As a web-based business, this was a significant undertaking for our company.”
HigherEdJobs embraced the undertaking and worked closely with us so we could prioritize work with the biggest impact, where design and messaging could apply across the brand. Our involvement included close collaboration with their in-house development team. This unusual collaboration meant we could design within the parameters and capabilities of the development team. Everything we designed could be fully utilized and fit the software that supported the product.
We delivered website design, tagline and messaging development, logo and color palette refinement, tradeshow booths, brochures, product sheets, digital newsletter templates, print ads, social media graphics, and business suite.
The creative challenges produced some of our best work ever and generated marked growth for HigherEdJobs. Ikenberry said that, “Since the day we launched the redesigned website, we have seen a significant boost in traffic, especially from mobile. We’ve also seen a jump in people signing up for accounts, newsletters, and other emails.”
Site traffic increased. User experience improved. And the aesthetic also got attention. The site won an award in GDUSA’s 2015 web design competition and several local Bracket Awards from Central Pennsylvania Creative Professionals.
The partnership has continued as we roll out the rebrand throughout the business, from tradeshow displays to advertising and messaging design. “Rowland Creative was a vital partner throughout,” Ikenberry said, “setting the creative look and feel our new site and all our marketing material.”
We love working with clients that really value a creative partner—and HigherEdJobs fits the bill.
Website design, tagline and messaging development, logo and color palette refinement, trade show booths, brochures, product sheets, digital newsletter templates, print ads, social media graphics, and business suite.
John Ikenberry, Ph.D., President, HigherEdJobs