Elk Creek Café + Aleworks had already established itself as a local favorite. But with a growing community and ambitions to expand their reach, it was time to refine their brand to match its success. We collaborated with Elk Creek’s stakeholders to create an identity that gave them a distinct and earnest personality and carried it through a range of new marketing materials.
Authenticity and community are key for Elk Creek. Before designing, we developed a voice and targeted messaging that resonated with our audience.