Results: Doing

Brand Health

How to Know if Your Brand is Healthy

Dana Ray | Doing | April 5, 2017

“But what do they really think about us?” It’s a question we’ve all asked. We can’t afford to not know what they think about us, whether “they” is a client, customer, vendor, etc. Here’s the other thing we all know: it’s hard to get real feedback from your people. It’s easy to get a read …read more

Rand Fishkin

How to Be Friends with Your SEO Strategy

Dana Ray | Doing | January 23, 2017

It’s easy to think of SEO—search engine optimization, for the uninitiated—as this dispassionate, impersonal set of variables out in the world as ruthless and unfeeling as natural forces. It’s a game to play and win. It’s about playing it so well that resources better than yours, still won’t make it to the top of the …read more

All In at Penn State

Rowland is All In

Sydney Katona | Doing, Thinking | December 6, 2016

Universities across the country are working to create more diverse and inclusive campuses ­– and so is Penn State. We were thrilled when the Office of Strategic Communications approached us about developing the brand for “All In”, the university’s diversity and inclusion initiative, but knew we faced some challenges. Before we could begin crafting visuals, …read more

Invent Penn State

The Ingenious Power of Partnership

Dana Ray | Doing | October 18, 2016

Invent Penn State was a new and critical initiative. Penn State President, Eric Barron, put time and money behind an effort to bring innovation and economic opportunities across the Commonwealth, impacting ecosystems from student entrepreneurship to industry partnerships. They needed a visual identity and web presence that served many distinct audiences from industry executives to research professors …read more

Thinker/Doer

Thinker/Doer: How and Why We Do What We Do

Dana Ray | Doing, Thinking | October 11, 2016

We’re kind of obsessed with this pairing: thinkers/doers. It’s how we identify ourselves. It’s in our email signatures and on our About Page. It’s on our business cards and it comes up in conversation. We praise by saying, “She’s definitely a doer” or “There’s good thinking in this design.” But what does it mean to …read more

Athlete Viewpoint

Athlete Viewpoint Teams Up with Rowland Creative to Kick Off New Product

Dana Ray | Doing | October 4, 2016

Mike and Jenn Cross saw a problem they knew they could solve: Athletic Directors needed better information about their student athletes’ experiences. Surveys are often inconsistently administered and staff rarely has time or the resources to run the data. ADs sometimes have to make decisions based on hearsay and intuition. But what if there was a …read more

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