Results: Doing

Designing a Better Story for Children with Cancer

Rebecca Wilson Lundin | Doing | November 1, 2017

After six-year-old Emily Whitehead survived acute lymphoblastic leukemia thanks to a revolutionary new therapy, her family began the Emily Whitehead Foundation. The Foundation’s mission is to raise awareness and funding for innovative childhood cancer treatments, such as immunotherapy, that will improve survival rates and quality of life. For the past few years, we here at …read more

Long-Scroll Websites

Why Amazing Long-Scroll Websites Drive B2B Success

Sydney Katona | Doing | August 22, 2017

Saying that web design has changed a lot in the past 10 years is an understatement. With the advent of smartphones, tablets and smart watches – and the battle for users’ attention spans – designing the perfect site for your company or product has new challenges. One design principle that tackles some of these challenges …read more

Develop Great Content

What You Need to Develop Great Content

Dana Ray | Doing | May 9, 2017

This is the second part in our series on Content Marketing. Check out Part 1 here. Our job is not to create content. Our job is to change the world of the people who consume it. – Andrea Fryrear We’ve talked about why content marketing is totally worth the investment. But writing content for content’s …read more

Happy Valley LaunchBox

A New Web Presence for Happy Valley LaunchBox

Dana Ray | Doing | April 20, 2017

Happy Valley LaunchBox is a no-cost business accelerator program with co-working space for local entrepreneurial teams with a scalable business concept. It’s the flagship seed center among the Invent Penn State initiative that spans the Penn State Commonwealth campuses. When we first began working with LaunchBox, we developed a logo that captured the out-of-the-box thinking and …read more

Brand Health

How to Know if Your Brand is Healthy

Dana Ray | Doing | April 5, 2017

“But what do they really think about us?” It’s a question we’ve all asked. We can’t afford to not know what they think about us, whether “they” is a client, customer, vendor, etc. Here’s the other thing we all know: it’s hard to get real feedback from your people. It’s easy to get a read …read more

Rand Fishkin

How to Be Friends with Your SEO Strategy

Dana Ray | Doing | January 23, 2017

It’s easy to think of SEO—search engine optimization, for the uninitiated—as this dispassionate, impersonal set of variables out in the world as ruthless and unfeeling as natural forces. It’s a game to play and win. It’s about playing it so well that resources better than yours, still won’t make it to the top of the …read more

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