Intentional Content Marketing

3 Reasons Why Intentional Content Marketing is Worth the Money

Dana Ray | Thinking | May 1, 2017

This post is first in a two-part series on the impact great content can have on your marketing success. Look for the second post next week. The most common response we see to content marketing is, “No.” There’s a real sticker shock for most of us when we realize that great content can be just …read more

Happy Valley LaunchBox

A New Web Presence for Happy Valley LaunchBox

Dana Ray | Doing | April 20, 2017

Happy Valley LaunchBox is a no-cost business accelerator program with co-working space for local entrepreneurial teams with a scalable business concept. It’s the flagship seed center among the Invent Penn State initiative that spans the Penn State Commonwealth campuses. When we first began working with LaunchBox, we developed a logo that captured the out-of-the-box thinking and …read more

Think Differently

Think Differently

Dana Ray | Thinking | April 11, 2017

It’s an easy concept to praise. Apple made it sexy decades ago. We tell the legends of the people who changed the world with all the great things they could do because they thought differently. But it’s not as easy to tell the everyday stories where it goes like this: thinking differently is really uncomfortable. …read more

Brand Health

How to Know if Your Brand is Healthy

Dana Ray | Doing | April 5, 2017

“But what do they really think about us?” It’s a question we’ve all asked. We can’t afford to not know what they think about us, whether “they” is a client, customer, vendor, etc. Here’s the other thing we all know: it’s hard to get real feedback from your people. It’s easy to get a read …read more

Rework Growth

“Rework”: Learning Growth that Works

Dan Rowland | Thinking | March 14, 2017

This post is part of our ongoing series “The Rowland Bookshelf” featuring the books, resources, and ideas that have changed our game. This past year was a big year. We added four new people since last February (more than doubling our previous staff), expanded our offerings, and fully transitioned from being a design agency to …read more

Make the Most of Your Marketing Agency

Make the Most of Your Marketing Agency

Sydney Katona | Thinking | March 6, 2017

You’ve realized the need to turn to outside marketing minds for help with a new initiative, a corporate rebrand or an important product launch. These are exactly the situations where help from a marketing agency is a good idea. It’s important to remember through your search that hiring an agency is an investment. Make the …read more

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