The whiteboards in our office are always full of scribbles and letters. Messy marks that become a bridge between our thinking and doing. In that spirit, our blog shares thoughts and ideas without the use of stinky markers. Some are clever. Some are insightful. Some are entertaining. All are Rowland Creative. Enjoy.

19 July 2017

When is the Right Time for a Rebrand

Your B2B company’s brand is important. Before a prospect gets to know your great product or service or your talented sales team, they’ll see your logo and visual identity. Your brand speaks for you without saying a word – so you want it to shout good things to the rooftops....
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26 June 2017

No Fear Marketing For High Complexity Products

It can be hard to think simplicity when you’re marketing a highly-engineered communications subsystem for the US military or software that improves the process of process improvement. These types of products have tons of key features, super-niched buyers and are usually offered with customizable options for each customer. Among other...
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15 June 2017

Branded Content for the B2B Marketer

In case you missed our last post, my colleague Sydney Katona and I got the chance to attend the Inbounder Conference in NYC at the Microsoft Center. It was a packed day of speakers who are at the forefront of the best marketing thinkers and developers. But one speaker stood...
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23 May 2017

3 Ways to Win at B2B Tech Marketing

Companies in the B2B tech vertical have a challenging job ahead of them: to market their product in a way that’s as innovative as their company. Whether you’re creating a new line of 3D printers or introducing your newest software, it can be hard to know what broad tactics and trends...
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09 May 2017

What You Need to Develop Great Content

This is the second part in our series on Content Marketing. Check out Part 1 here. Our job is not to create content. Our job is to change the world of the people who consume it. – Andrea Fryrear We’ve talked about why content marketing is totally worth the investment....
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20 April 2017

A New Web Presence for Happy Valley LaunchBox

Happy Valley LaunchBox is a no-cost business accelerator program with co-working space for local entrepreneurial teams with a scalable business concept. It’s the flagship seed center among the Invent Penn State initiative that spans the Penn State Commonwealth campuses. When we first began working with LaunchBox, we developed a logo that...
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