The whiteboards in our office are always full of scribbles and letters. Messy marks that become a bridge between our thinking and doing. In that spirit, our blog shares thoughts and ideas without the use of stinky markers. Some are clever. Some are insightful. Some are entertaining. All are Rowland Creative. Enjoy.

25 September 2017

Sitting Down on the Job

I’m standing at my desk as I type this post. When I’m done, Jeff will review it from the comfort of his chair. We get along well here at Rowland Creative, but there’s an ongoing argument about whether standing desks are beneficial or just trendy. Being scientifically minded (and each...
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22 August 2017

Why Amazing Long-Scroll Websites Drive B2B Success

Saying that web design has changed a lot in the past 10 years is an understatement. With the advent of smartphones, tablets and smart watches – and the battle for users’ attention spans – designing the perfect site for your company or product has new challenges. One design principle that...
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08 August 2017

Why The “Why” Is So Important In Marketing

In my inbox last month, I was delighted to find an email with this subject line: Your WHAT doesn’t matter if your WHY is lacking. It was part of a regular newsletter I get from the Content Marketing Institute, who are the folks behind some of the best marketing content...
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19 July 2017

When is the Right Time for a Rebrand

Your B2B company’s brand is important. Before a prospect gets to know your great product or service or your talented sales team, they’ll see your logo and visual identity. Your brand speaks for you without saying a word – so you want it to shout good things to the rooftops....
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26 June 2017

No Fear Marketing For High Complexity Products

It can be hard to think simplicity when you’re marketing a highly-engineered communications subsystem for the US military or software that improves the process of process improvement. These types of products have tons of key features, super-niched buyers and are usually offered with customizable options for each customer. Among other...
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15 June 2017

Branded Content for the B2B Marketer

In case you missed our last post, my colleague Sydney Katona and I got the chance to attend the Inbounder Conference in NYC at the Microsoft Center. It was a packed day of speakers who are at the forefront of the best marketing thinkers and developers. But one speaker stood...
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