The whiteboards in our office are always full of scribbles and letters. Messy marks that become a bridge between our thinking and doing. In that spirit, our blog shares thoughts and ideas without the use of stinky markers. Some are clever. Some are insightful. Some are entertaining. All are Rowland Creative. Enjoy.

15 June 2017

Branded Content for the B2B Marketer

In case you missed our last post, my colleague Sydney Katona and I got the chance to attend the Inbounder Conference in NYC at the Microsoft Center. It was a packed day of speakers who are at the forefront of the best marketing thinkers and developers. But one speaker stood...
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23 May 2017

3 Ways to Win at B2B Tech Marketing

Companies in the B2B tech vertical have a challenging job ahead of them: to market their product in a way that’s as innovative as their company. Whether you’re creating a new line of 3D printers or introducing your newest software, it can be hard to know what broad tactics and trends...
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09 May 2017

What You Need to Develop Great Content

This is the second part in our series on Content Marketing. Check out Part 1 here. Our job is not to create content. Our job is to change the world of the people who consume it. – Andrea Fryrear We’ve talked about why content marketing is totally worth the investment....
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20 April 2017

A New Web Presence for Happy Valley LaunchBox

Happy Valley LaunchBox is a no-cost business accelerator program with co-working space for local entrepreneurial teams with a scalable business concept. It’s the flagship seed center among the Invent Penn State initiative that spans the Penn State Commonwealth campuses. When we first began working with LaunchBox, we developed a logo that...
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11 April 2017

Think Differently

It’s an easy concept to praise. Apple made it sexy decades ago. We tell the legends of the people who changed the world with all the great things they could do because they thought differently. But it’s not as easy to tell the everyday stories where it goes like this:...
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05 April 2017

How to Know if Your Brand is Healthy

“But what do they really think about us?” It’s a question we’ve all asked. We can’t afford to not know what they think about us, whether “they” is a client, customer, vendor, etc. Here’s the other thing we all know: it’s hard to get real feedback from your people. It’s...
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