Portfolio  |  All In at Penn State

Penn State President Eric Barron wanted students, faculty, staff and community members to be “All In” for a more diverse and inclusive campus. Before we began crafting visuals, we helped the Office of Strategic Communications to shape an approach that would attract and motivate students. Our hard work culminated in a hand-lettered brand mark and dynamic, colorful collateral that drove an audience of over 1,000 to the kickoff event.

Services Provided: Marketing Strategy, Brand, Events, Print Collateral


All In Logo
All In Logo Translated
All In Logo Translated
All In Logo Translated
All In Campus Event

All In Hand-lettered Phrase

All In Poster
All In Poster
All In Display

All In Hand-lettered Phrase

All In t-shirt
All In Buttons

Awards & Recognition

2017 [CP]2 Bracket Award: Brand Identity
2016 [CP]2 Bracket Award: Illustration


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