Penn State President Eric Barron wanted students, faculty, staff and community members to be “All In” for a more diverse and inclusive campus. Before we began crafting visuals, we helped the Office of Strategic Communications to shape an approach that would attract and motivate students. Our hard work culminated in a hand-lettered brand mark and dynamic, colorful collateral that drove an audience of over 1,000 to the kickoff event.
What did we deliver?
Strategy development, Logo, Brand guidelines, Social media graphics, Email graphic/poster, Hand-lettered phrase series